HELLO, SUMMER GET 20% OFF ALL SWIMWEAR!

HELLO SUMMER SALE--20% OFF ALL SWIMWEAR!

Free shipping on U.S. orders over $75!

FREE SHIPPING ON U.S. ORDERS OVER $75!

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Not sure where to start? Try these collections:
New Arrivals
Denim Collection
Dresses + Skirts
HELLO, SUMMER!

Get 20% off all swimwear!

Discount automatically applied at checkout.

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New Arrivals

Shop Denim

Shop New Arrivals

Our Vision

Effortless style for real life.

Learn more

Find the perfect piece

Dresses + Skirts

Dresses + Skirts

Tops

Tops

Bottoms

Bottoms

Athleisure

Athleisure

NOW TRENDING

PATTERNED PANTS

Bold, fun, and anything but basic.

Lemon and light blue striped collared top
Lemon and light blue striped collared top

Sunny Coast Striped Short Sleeve Polo Sweater

$42.00

1 color, 4 sizes
  • Small
  • Medium
  • Large
  • Extra large
Red white and blue top with large star
Red white and blue top with large star

Star-Spangled Patriot French Terry Short Sleeve Sweatshirt – Red, White & Blue

$48.00

1 color, 4 sizes
  • Small
  • Medium
  • Large
  • Extra large
Americana USA Letter Patchwork French Terry Pullover

Americana USA Letter Patchwork French Terry Pullover

$48.00

1 color, 4 sizes
  • Small
  • Medium
  • Large
  • Extra large
lime v neck jumpsuit
lime v neck jumpsuit

Layla V-Neck Vest Bodice Jumpsuit - Tailored Wide-Leg One-Piece

$56.00

4 sizes
  • Small
  • Medium
  • Large
  • Extra large
Burgh Wide Leg Jumpsuit

Burgh Wide Leg Jumpsuit

$62.00

1 color, 3 sizes
  • Small
  • Medium
  • Large
Miriana Knee Length Print Dress

Miriana Knee Length Print Dress

$58.00

1 color, 3 sizes
  • Small
  • Medium
  • Large

Recreate the look!

Recreate the look!

Americana USA Letter Patchwork French Terry Pullover

Americana USA Letter Patchwork French Terry Pullover

$48.00
Denim shorts with front pockets

Addison Utility Denim Shorts - High-Waisted Front Pocket Style

$49.00
Americana USA Letter Patchwork French Terry Pullover

Americana USA Letter Patchwork French Terry Pullover

$48.00
Denim shorts with front pockets

Addison Utility Denim Shorts - High-Waisted Front Pocket Style

$49.00

Who we are

"As a mom of 4 daughters, I know how important it is that every woman feels confident and beautiful in what she wears--every single day."

Our Story
Crystal with her husband and four daughters.
Brick storefront of Urbanity

Come Shop With Us In-Person!

702 6th Avenue DeWitt, IA

Monday-Friday 10AM-5PM // Saturday 9AM-3PM

Easy Returns

Return eligible items within 30 days of purchase.

Free Shipping

On all U.S. orders over $75.

Hand-Selected

Every collection is personally curated with you in mind.

Effortless Style

Confidence-boosting styles for real women and real life.